Myth debunked - Does good Champagne really have to be expensive? -
affordable Champagne

Myth debunked – Does good Champagne really have to be expensive?

Champagne and marketing

A great bottle of bubbly might be the first beverage you think of when it comes to celebrations. Like what Mark Twain had said, “Too much of anything is bad, but too much Champagne is just right.” I mean, who doesn’t wish for a celebration everyday? 

Not all sparkling wines are Champagnes

Be careful though, because not all sparkling wines are created equal and just because they are fizzy doesn’t mean they are Champagne. Well, some sparkling wines might be illegally labeled as champagne, but are definitely not Champagne (Authentic Champagne is spelled with a capital C).

According to French wine laws, this beautiful, sparkly wine aka Champagne must be produced exclusively in the French towns of Reims, Épernay, and Aÿ. Only Chardonnay, Pinot Noir and Pinot Meunier can be used in the process of making Champagne. While sparkling wines can be made in every wine-producing region, it is ultimately the geographical location that makes Champagne comparatively superior to its counterparts. 

Branding and marketing

France vineyard
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Even with such demanding terms for a bottle to be officially labeled a Champagne, we actually have some good news for you. A good Champagne can be affordable. Here’s how. 

Champagne is notably considered a luxury beverage, so we can expect a lot from the wine industry to intensively market and brand them. There is a proven demand for luxury Champagnes. Don’t get us wrong – we are not telling you expensive Champagnes aren’t great. In fact, many of them are! However, there are undeniably, other wines in the market that are equally good, or even better. The best thing? They’re a lot more friendly on the wallet. 

Luxury brands use a lot of well curated marketing campaigns to create a sense of exclusivity. With that, they are able to sell their products at higher price points. All those marketing campaigns, endorsements, awesome social media practices, and communication creates an in-demand brand that’s labeled with luxury. 

Can good bottles of Champagnes really be affordable?

However, many wineries had already perfected the art of making good Champagnes albeit without all the marketing. The funds are instead, channeled into awesome industry practices and producing great Champagnes with consistent tastes. Smaller growers deserve some recognition from the consumers, and just because their products aren’t priced as high, it doesn’t mean that they are compromising on quality. 

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There is a whole range of great Champagne options (wallet-friendly, great tasting, just awesome in general) to choose from. One perfect example is this classic bottle of Brut Mosaique from Jacquart

If you are a connoisseur, you’ll know what we mean. It’s pale yellow with tints of white gold and a stream of fine bubbles – some obvious signs of a good bottle. It’s also labeled Brut, which is one of the most in-demand type for the Champagne-lovers. It’s dry, with a light tinge of sweetness from the aromas of fresh pears, figs, almonds and hints of orange flowers. 

Swirl the glass a little to bring out richer notes of honey and freshly baked bread. Elevate its taste even more by pairing a glass with some light tasting seafood like prawns and some exotic fruits. 

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Get your bottle of Jacquart Brut Mosaique on UrbanFindr today!

Cover Photo by Alexander Naglestad on Unsplash

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