That Boutique-y Whisky Company (TBWC)

That Boutique-y Whisky Company (TBWC), part of Atom Brands, is a bold and unconventional independent bottler that offers a diverse range of high-quality whiskies from over 145 distilleries worldwide, including rare and closed distilleries. Known for their quirky illustrated labels and irreverent approach, TBWC has gained a cult following among collectors and enthusiasts. Their philosophy is rooted in pushing the boundaries of whisky blending and sourcing, often creating world whisky blends that defy traditional expectations.

While the brand embraces fun and creativity through its whimsical packaging, TBWC is serious about delivering exceptional liquid. They prioritize accessibility and authenticity, avoiding elitist price tags and focusing on making great whisky available to those who truly appreciate it. TBWC also fosters community engagement through initiatives like the “community cask,” where they collaborate with whisky fans and bartenders to create unique blends.

With a focus on both heritage and innovation, TBWC appeals to whisky lovers seeking something unique, making it a standout in the independent bottling world. Their combination of rare releases, playful branding, and commitment to sharing whisky knowledge has earned them a loyal and growing fan base.